Check out this ebook called The Business in Pinterest by Magdalena Georgieva. Chapter 3 of this ebook titled “How to Use Pinterest for Marketing” goes into detail of the different activities that optimize profits for your business. Such tips include:
- Feature visual content from content you already have, blog articles, infographics, data charts, ebooks, of customers
- Create a user-generated pinboard so customers can pin with/for your business
- Host a contest to get your customers involved
- Add the pin-it button to your website
- Add links in the descriptions of your pins
- Create a video gallery
- Showcase your business personality
This and so much more! I highly recommend reading this 44 page ebook. It’s quick easy overview of everything I’ve written about in this blog. It included infographics and links to all your Business of Pinterest needs!
Click on the picture to read the article that breaks down this infographic!
You’ll see the statistics that “Pinners” crave!
Check out this article Tips for how your business can use Pinterest by the Charlotte Observer. This article is short but it’s to the point. And although these tips may seem obvious, they are the little things that must be covered because they are the most important and effective in profiting your business. This article makes the point of using HIGH QUALITY pictures, captioning them, and linking them back to your main hub website. HIGH QUALITY cannot be stressed enough because this is what Pinterest is all about. Another point is to make sure all pictures are relevant to your business. Mostly all of them should embody the product or service that is being sold. Pick the best pictures to inspire the both new and regular customers. Pictures are the fundamental building blocks of Pinterest, so make sure to make them count.
In the article , Pin Your Company to the Top with the Pinterest for Business the author Pierre DeBois goes on to cover some interesting aspects that only Pinterest can give businesses. The elegant way the author describes Pinterest for businesses is how, opposed to most social networks, Pinterest “compels users to insert their own stories into the pictures.” This means that instead of Facebook where anybody may randomly talk about the business, Pinterest forces people to pin pictures, to spread the logo, to have the trutht of images promote whatever the business is selling. Other than the gift of pictures, Pinterest can be used as its own analytic tool. Pinterest gives the opportunity to track your pins down using Pinerly, granting the ability to pinpoint demographics and begin your marketing strategy. And lets not forget one of the biggest reasons to have a Pinterest for your business, SEARCH ENGINE OPTIMIZATION! As a ranking social media site, Pinterest will surely give you the internet traffic you desire.