Check out this ebook called The Business in Pinterest by Magdalena Georgieva. Chapter 3 of this ebook titled “How to Use Pinterest for Marketing” goes into detail of the different activities that optimize profits for your business. Such tips include:
- Feature visual content from content you already have, blog articles, infographics, data charts, ebooks, of customers
- Create a user-generated pinboard so customers can pin with/for your business
- Host a contest to get your customers involved
- Add the pin-it button to your website
- Add links in the descriptions of your pins
- Create a video gallery
- Showcase your business personality
This and so much more! I highly recommend reading this 44 page ebook. It’s quick easy overview of everything I’ve written about in this blog. It included infographics and links to all your Business of Pinterest needs!
To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. If you haven’t switched to the “new look” yet — you’ll know you haven’t yet if there’s a prompt in your drop-down menu that says “Switch to the New Look” — go ahead and click that. (Don’t worry about the new look … it’s not that big a change)
Now that you have the new look, you’ll be able to get access to your verified account’s analytics. Just go back to that drop-down menu, and you’ll now see “Analytics” in your menu. Click on it, and BOOM! Pinterest analytics! Right at your fingertips.The first tab you will see is “Site Metrics” along with “Most Recent,” “Most Repinned,” and “Most Clicked.” These four tabs will give you the information all social media marketers crave.
So go ahead and try it! Unlock the mysteries of Pinterest’s superpower of Pinalytics.
How to create your Pinterest Business Account Video
Video by Winston Bromley
This video will show you how to create your own Pinterest Business Account. It is the basic tutorial on how to set it up. It is only a 2 step process. The first is setting up your information such as owner name, email address, business name, business type, username, business logo, bio, and link to website. The second step is creating 5 boards to begin with on your account. Be sure to create boards relative to your business such as categories of services and/or products you sell. It can all be done in less than 10 minutes! It is so easy that even beginner Pinterest users can do it. And yes, I invite you to try it. Below I give you two links to help you begin; they are the same links as you see in the video.
So go ahead. Give it a try with either link below and begin your Pinterest for Business
New to Pinterest? Join as a business.