Check out this ebook called The Business in Pinterest by Magdalena Georgieva. Chapter 3 of this ebook titled “How to Use Pinterest for Marketing” goes into detail of the different activities that optimize profits for your business. Such tips include:
- Feature visual content from content you already have, blog articles, infographics, data charts, ebooks, of customers
- Create a user-generated pinboard so customers can pin with/for your business
- Host a contest to get your customers involved
- Add the pin-it button to your website
- Add links in the descriptions of your pins
- Create a video gallery
- Showcase your business personality
This and so much more! I highly recommend reading this 44 page ebook. It’s quick easy overview of everything I’ve written about in this blog. It included infographics and links to all your Business of Pinterest needs!
To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. If you haven’t switched to the “new look” yet — you’ll know you haven’t yet if there’s a prompt in your drop-down menu that says “Switch to the New Look” — go ahead and click that. (Don’t worry about the new look … it’s not that big a change)
Now that you have the new look, you’ll be able to get access to your verified account’s analytics. Just go back to that drop-down menu, and you’ll now see “Analytics” in your menu. Click on it, and BOOM! Pinterest analytics! Right at your fingertips.The first tab you will see is “Site Metrics” along with “Most Recent,” “Most Repinned,” and “Most Clicked.” These four tabs will give you the information all social media marketers crave.
So go ahead and try it! Unlock the mysteries of Pinterest’s superpower of Pinalytics.