Check out this ebook called The Business in Pinterest by Magdalena Georgieva. Chapter 3 of this ebook titled “How to Use Pinterest for Marketing” goes into detail of the different activities that optimize profits for your business. Such tips include:
- Feature visual content from content you already have, blog articles, infographics, data charts, ebooks, of customers
- Create a user-generated pinboard so customers can pin with/for your business
- Host a contest to get your customers involved
- Add the pin-it button to your website
- Add links in the descriptions of your pins
- Create a video gallery
- Showcase your business personality
This and so much more! I highly recommend reading this 44 page ebook. It’s quick easy overview of everything I’ve written about in this blog. It included infographics and links to all your Business of Pinterest needs!
In the article , Pin Your Company to the Top with the Pinterest for Business the author Pierre DeBois goes on to cover some interesting aspects that only Pinterest can give businesses. The elegant way the author describes Pinterest for businesses is how, opposed to most social networks, Pinterest “compels users to insert their own stories into the pictures.” This means that instead of Facebook where anybody may randomly talk about the business, Pinterest forces people to pin pictures, to spread the logo, to have the trutht of images promote whatever the business is selling. Other than the gift of pictures, Pinterest can be used as its own analytic tool. Pinterest gives the opportunity to track your pins down using Pinerly, granting the ability to pinpoint demographics and begin your marketing strategy. And lets not forget one of the biggest reasons to have a Pinterest for your business, SEARCH ENGINE OPTIMIZATION! As a ranking social media site, Pinterest will surely give you the internet traffic you desire.